How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did

This is data mining to perfection! Find out how Target was able to work out that one girl was pregnant simply based on a change in buying habit. What this article explains is a statisticians wet dream, identifying buying trends and using them to calculate a pregnancy probability.

It gets better, the article then explains how Target use mailshots to send offers on certain baby products but so they don’t raise suspicions they also include offers on items they know won’t be purchased. End result? The pregnant lady has no idea they were targeted and assume it’s a generic mailshot that everyone got.

This happens in the UK as well, although I doubt you would get anyone to admit it. Can anyone say “clubcard”?

3 Notes

5 steps to shooting with vintage lenses on your Canon digital SLR

This is the first article in a series I plan to write about digital photography with vintage lenses, so where better to start than a 5-step guide on how to get started?

Shortly after buying my Canon 450D I was keen to start expanding my lens collection, however my budget didn’t stretch to buying a bag full of prime lenses so I started looking in to the possibility of using older lenses. These older lenses were built way before the advent of auto-focus and apertures so there is a little bit more work involved but once you get the hang of them the quality of the results can be outstanding for the price.

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