According to Neilsen ratings, Women spend more time than Men watching television, watching online videos and visiting social networking sites! Neilsen has recently rebranded those previous referred to as “Generation Y” as “Generation C”, with the C standing for “connected”. In the same report it appears Men only outnumber Women in one digital category, the number of people who are tablet owners. On the basis that I am within the ages of 18 and 34, own a tablet and spend little time watching online videos or visiting social networks it would definitely seem that I fit the criteria of Generation C Male!
